{"product_id":"trail-cap-cappello-trail-running","title":"Cappello da Trail","description":"\u003cmeta charset=\"UTF-8\"\u003e\n  \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n  \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Barlow+Condensed:wght@400;600;700;800;900\u0026amp;family=Barlow:wght@300;400;500;600\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n  \u003cstyle\u003e\n    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n    body { font-family: 'Barlow', sans-serif; background: #fff; color: #111; overflow-x: hidden; }\n\n    \/* HERO *\/\n    .tc-hero {\n      background: #0d0d0d;\n      min-height: 100vh;\n      display: grid;\n      grid-template-columns: 1fr 1fr;\n      position: relative;\n      overflow: hidden;\n    }\n    .tc-hero-left {\n      position: relative;\n      z-index: 2;\n      display: flex;\n      flex-direction: column;\n      justify-content: center;\n      padding: 80px 60px 80px 80px;\n    }\n    .tc-eyebrow {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 11px;\n      letter-spacing: 5px;\n      text-transform: uppercase;\n      color: #E8200A;\n      font-weight: 700;\n      margin-bottom: 20px;\n    }\n    .tc-hero h1 {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: clamp(68px, 9vw, 118px);\n      font-weight: 900;\n      line-height: 0.88;\n      text-transform: uppercase;\n      color: #fff;\n      letter-spacing: -1px;\n      margin-bottom: 20px;\n    }\n    .tc-tags {\n      display: flex;\n      gap: 10px;\n      margin-bottom: 28px;\n      flex-wrap: wrap;\n    }\n    .tc-tag {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 11px;\n      font-weight: 700;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      color: rgba(255,255,255,0.5);\n      border: 1px solid rgba(255,255,255,0.18);\n      padding: 6px 14px;\n    }\n    .tc-hero-sub {\n      font-size: 15px;\n      color: rgba(255,255,255,0.45);\n      font-weight: 300;\n      line-height: 1.75;\n      max-width: 360px;\n      margin-bottom: 40px;\n    }\n    .tc-hero-price {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 52px;\n      font-weight: 900;\n      color: #fff;\n      margin-bottom: 28px;\n      line-height: 1;\n    }\n    .tc-hero-price span {\n      font-size: 13px;\n      color: rgba(255,255,255,0.3);\n      font-weight: 400;\n      display: block;\n      letter-spacing: 3px;\n      text-transform: uppercase;\n      margin-bottom: 4px;\n    }\n    .tc-btn {\n      display: inline-block;\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 13px;\n      font-weight: 700;\n      letter-spacing: 4px;\n      text-transform: uppercase;\n      text-decoration: none;\n      padding: 18px 52px;\n      cursor: pointer;\n      transition: all 0.2s;\n      border: none;\n    }\n    .tc-btn-red { background: #E8200A; color: #fff; }\n    .tc-btn-red:hover { background: #c41a08; }\n    .tc-btn-out { background: transparent; color: #fff; border: 1.5px solid rgba(255,255,255,0.25); margin-left: 12px; }\n    .tc-btn-out:hover { border-color: #fff; }\n\n    .tc-hero-right {\n      position: relative;\n      z-index: 2;\n      display: flex;\n      align-items: center;\n      justify-content: center;\n      padding: 60px 48px;\n      background: radial-gradient(ellipse 70% 70% at 50% 55%, #1a1a1a 0%, #0d0d0d 100%);\n    }\n    .tc-product-img {\n      max-width: 460px;\n      width: 100%;\n      height: auto;\n      display: block;\n      border-radius: 16px;\n      filter: drop-shadow(0 32px 64px rgba(0,0,0,0.9));\n    }\n\n    \/* TICKER *\/\n    .tc-ticker { background: #E8200A; padding: 12px 0; overflow: hidden; white-space: nowrap; }\n    .tc-ticker-track { display: inline-flex; animation: tcticker 20s linear infinite; }\n    .tc-ticker-item {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 13px; font-weight: 700; letter-spacing: 3px;\n      text-transform: uppercase; color: #fff;\n      padding: 0 28px; display: flex; align-items: center; gap: 10px;\n    }\n    .tc-dot { width: 4px; height: 4px; background: rgba(255,255,255,0.5); border-radius: 50%; flex-shrink: 0; }\n    @keyframes tcticker { from { transform: translateX(0); } to { transform: translateX(-50%); } }\n\n    \/* FEATURES *\/\n    .tc-features { background: #f5f4f1; padding: 88px 24px; }\n    .tc-features-inner { max-width: 880px; margin: 0 auto; }\n    .tc-section-label {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 11px; letter-spacing: 4px; text-transform: uppercase;\n      color: #E8200A; font-weight: 700; text-align: center;\n      display: block; margin-bottom: 14px;\n    }\n    .tc-features-inner h2 {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: clamp(36px, 5vw, 52px); font-weight: 900;\n      text-transform: uppercase; color: #0d0d0d;\n      text-align: center; letter-spacing: -1px;\n      line-height: 0.95; margin-bottom: 56px;\n    }\n    .tc-feat-grid {\n      display: grid;\n      grid-template-columns: repeat(3, 1fr);\n      gap: 1px; background: #ddd; border: 1px solid #ddd;\n    }\n    .tc-feat-item { background: #f5f4f1; padding: 44px 28px; text-align: center; }\n    .tc-feat-icon { width: 44px; height: 44px; margin: 0 auto 18px; display: flex; align-items: center; justify-content: center; }\n    .tc-feat-item h3 {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 15px; font-weight: 800; text-transform: uppercase;\n      letter-spacing: 2px; color: #0d0d0d; margin-bottom: 10px;\n    }\n    .tc-feat-item p { font-size: 13px; color: #777; line-height: 1.7; }\n\n    \/* LIFESTYLE *\/\n    .tc-lifestyle { width: 100%; height: 560px; overflow: hidden; position: relative; }\n    .tc-lifestyle img { width: 100%; height: 100%; object-fit: cover; object-position: center 30%; display: block; }\n    .tc-lifestyle-overlay {\n      position: absolute; inset: 0;\n      background: linear-gradient(to right, rgba(13,13,13,0.72) 40%, rgba(13,13,13,0.1) 100%);\n      display: flex; align-items: center; padding: 0 80px;\n    }\n    .tc-lifestyle-overlay p {\n      font-family: 'Barlow Condensed', sans-serif !important;\n      font-size: clamp(64px, 10vw, 130px) !important;\n      font-weight: 900 !important;\n      text-transform: uppercase !important;\n      color: #fff !important;\n      letter-spacing: -2px !important;\n      line-height: 0.95 !important;\n      margin: 0 !important;\n    }\n    .tc-lifestyle-overlay p em { font-style: normal !important; color: #E8200A !important; }\n\n    \/* CTA *\/\n    .tc-cta { background: #0d0d0d; padding: 100px 24px; text-align: center; border-top: 1px solid #1c1c1c; }\n    .tc-cta h2 {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: clamp(48px, 8vw, 88px); font-weight: 900;\n      text-transform: uppercase; color: #fff;\n      letter-spacing: -2px; line-height: 0.9; margin-bottom: 16px;\n    }\n    .tc-cta h2 em { font-style: normal; color: #E8200A; }\n    .tc-cta p { font-size: 15px; color: rgba(255,255,255,0.3); margin-bottom: 32px; }\n    .tc-price-display {\n      font-family: 'Barlow Condensed', sans-serif;\n      font-size: 68px; font-weight: 900; color: #fff; line-height: 1; margin-bottom: 36px;\n    }\n\n    \/* RESPONSIVE *\/\n    @media (max-width: 768px) {\n      .tc-hero { grid-template-columns: 1fr; min-height: auto; }\n      .tc-hero-left { padding: 72px 24px 28px; }\n      .tc-hero-right { padding: 28px 24px 56px; min-height: 300px; }\n      .tc-feat-grid { grid-template-columns: 1fr; }\n      .tc-lifestyle { height: 420px; }\n      .tc-lifestyle-overlay { padding: 0 32px; }\n      .tc-btn-out { display: block; text-align: center; margin-left: 0; margin-top: 10px; }\n    }\n  \u003c\/style\u003e\n\n\n\u003c!-- HERO --\u003e\n\u003csection class=\"tc-hero\"\u003e\n  \u003cdiv class=\"tc-hero-left\"\u003e\n    \u003cspan class=\"tc-eyebrow\"\u003eBE ULTRA — Cappello Trail Running\u003c\/span\u003e\n    \u003ch1\u003eTRAIL\u003cbr\u003eCAP\u003c\/h1\u003e\n    \u003cdiv class=\"tc-tags\"\u003e\n      \u003cspan class=\"tc-tag\"\u003ePieghevole\u003c\/span\u003e\n      \u003cspan class=\"tc-tag\"\u003e100g\u003c\/span\u003e\n      \u003cspan class=\"tc-tag\"\u003eQuick Dry\u003c\/span\u003e\n\n    \u003c\/div\u003e\n    \u003cp class=\"tc-hero-sub\"\u003eLeggero e resistente. Il cappello da trail che non senti in testa e che ti protegge dal sole.\u003c\/p\u003e\n    \u003cdiv\u003e\n      \u003ca href=\"#tc-features\" class=\"tc-btn tc-btn-out\"\u003eScopri di più\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"tc-hero-right\"\u003e\n    \u003c!--\n      IMMAGINE PRODOTTO: carica Cappello_Be_Ultra.jpg su Shopify e sostituisci l'URL\n    --\u003e\n    \u003cimg class=\"tc-product-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0987\/3817\/6344\/files\/99de53d7-ecbc-4cd6-99d3-a738bfe785c8-2026-06-24_1_-_dimensioni_grandi.jpg?v=1782317449\" alt=\"BE ULTRA Trail Cap\"\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\n\u003c!-- TICKER --\u003e\n\u003cdiv class=\"tc-ticker\"\u003e\n  \u003cdiv class=\"tc-ticker-track\"\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003ePieghevole\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003e100 Grammi\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eQuick Dry\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eTrail Running\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003ePrezzo Onesto\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eBE ULTRA\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003ePieghevole\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003e100 Grammi\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eQuick Dry\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eTrail Running\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003ePrezzo Onesto\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n    \u003cspan class=\"tc-ticker-item\"\u003eBE ULTRA\u003cspan class=\"tc-dot\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- FEATURES --\u003e\n\u003csection class=\"tc-features\" id=\"tc-features\"\u003e\n  \u003cdiv class=\"tc-features-inner\"\u003e\n    \u003cspan class=\"tc-section-label\"\u003ePerché sceglierlo\u003c\/span\u003e\n    \u003ch2\u003ePiccolo.\u003cbr\u003eLeggero. Sempre con te.\u003c\/h2\u003e\n    \u003cdiv class=\"tc-feat-grid\"\u003e\n\n      \u003cdiv class=\"tc-feat-item\"\u003e\n        \u003cdiv class=\"tc-feat-icon\"\u003e\n          \u003csvg width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\"\u003e\n            \u003cpath d=\"M8 14l12-8 12 8v14l-12 8-12-8V14z\" stroke=\"#0d0d0d\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\u003e\u003c\/path\u003e\n            \u003cpath d=\"M20 6v28M8 14l12 8 12-8\" stroke=\"#E8200A\" stroke-width=\"1.6\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\n          \u003c\/svg\u003e\n        \u003c\/div\u003e\n        \u003ch3\u003ePieghevole\u003c\/h3\u003e\n        \u003cp\u003eSi arrotola e va in tasca o nello zaino. Zero ingombro, sempre pronto quando serve.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"tc-feat-item\"\u003e\n        \u003cdiv class=\"tc-feat-icon\"\u003e\n          \u003csvg width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\"\u003e\n            \u003cpath d=\"M20 8l2 6h6l-5 4 2 6-5-4-5 4 2-6-5-4h6l2-6z\" stroke=\"#0d0d0d\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\u003e\u003c\/path\u003e\n            \u003ccircle cx=\"20\" cy=\"28\" r=\"6\" stroke=\"#E8200A\" stroke-width=\"1.6\"\u003e\u003c\/circle\u003e\n            \u003cpath d=\"M20 25v3l2 1\" stroke=\"#E8200A\" stroke-width=\"1.4\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\n          \u003c\/svg\u003e\n        \u003c\/div\u003e\n        \u003ch3\u003e100 Grammi\u003c\/h3\u003e\n        \u003cp\u003eQuasi impercettibile in testa. Corri ore senza accorgerti di averlo, anche in quota.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"tc-feat-item\"\u003e\n        \u003cdiv class=\"tc-feat-icon\"\u003e\n          \u003csvg width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\"\u003e\n            \u003cpath d=\"M20 6C20 6 10 18 10 25a10 10 0 0020 0c0-7-10-19-10-19z\" stroke=\"#0d0d0d\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\u003e\u003c\/path\u003e\n            \u003cpath d=\"M15 26a5 5 0 005 4\" stroke=\"#E8200A\" stroke-width=\"1.6\" stroke-linecap=\"round\"\u003e\u003c\/path\u003e\n          \u003c\/svg\u003e\n        \u003c\/div\u003e\n        \u003ch3\u003eQuick Dry\u003c\/h3\u003e\n        \u003cp\u003ePolyester tecnico che disperde il sudore. Rimani fresco anche sulle salite più dure.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\n\u003c!-- LIFESTYLE BREAK\n     SOSTITUISCI src con l'URL CDN della tua foto lifestyle con il cappello\n--\u003e\n\u003csection class=\"tc-lifestyle\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0987\/3817\/6344\/files\/065aca5a-0191-41d9-a986-3185ebe33534-2026-06-24_-_dimensioni_grandi.jpg?v=1782316814\" alt=\"BE ULTRA Trail Cap in azione\"\u003e\n  \u003cdiv class=\"tc-lifestyle-overlay\"\u003e\n    \u003cp style=\"font-family:'Barlow Condensed',sans-serif;font-size:clamp(64px,10vw,130px);font-weight:900;text-transform:uppercase;color:#fff;letter-spacing:-2px;line-height:0.95;margin:0;\"\u003e\n      In testa.\u003cbr\u003e\u003cem style=\"font-style:normal;color:#E8200A;\"\u003eIn quota.\u003c\/em\u003e\u003cbr\u003eSempre.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\n\u003c!-- CTA --\u003e\n\u003csection class=\"tc-cta\"\u003e\n  \u003cspan class=\"tc-section-label\" style=\"display:block;margin-bottom:14px;\"\u003ePrendilo ora\u003c\/span\u003e\n  \u003ch2\u003eTu pensi a correre.\u003cbr\u003e\u003cem\u003eCi pensiamo noi\u003c\/em\u003e al resto.\u003c\/h2\u003e\n  \u003cp\u003ePerformance e prezzo imbattibile.\u003c\/p\u003e\n  \u003ca href=\"#\" class=\"tc-btn tc-btn-red\"\u003eAcquista Trail Cap\u003c\/a\u003e\n\u003c\/section\u003e","brand":"Be Ultra ","offers":[{"title":"Default Title","offer_id":57384972845400,"sku":"50","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/3817\/6344\/files\/CappelloBeUltra.jpg?v=1782296130","url":"https:\/\/beultra.shop\/products\/trail-cap-cappello-trail-running","provider":"Be Ultra ","version":"1.0","type":"link"}